The foundation of the retail industry lies in the people who work with them. Retail Employees’
Day is celebrated every year on the 12th December to thank and appreciate employees working in the Retail sector. This year Being Human planned to celebrate this big day not only with their colleagues, but also with the customers.
When they started planning for the event, they aimed to reach out to the workforce of the Being Human family and let them know how much their contribution matters and thank them personally. The fashion retailer wanted to make the day memorable and special for their colleagues.
Being Human started the Retail Employees’ Day activity with building excitement around the big day by sending teasers and emailers to their colleagues. Even Being Human’s brand ambassador, Salman Khan took this opportunity to thank all the associates for their untiring efforts and hard work. Their leadership team also took a moment to thank all the colleagues across stores and Corporate and recorded their special message in a video which was played on the big day in HO & across all their stores.
In stores, the Retail Employees’ Day was celebrated with great enthusiasm. The day started with a cake cutting for all the store staff. They also invited the customers in few of the stores to celebrate the event together. We also took the opportunity on this big day to spread the culture of appreciation across the organisation by encouraging their retail staff to take a moment and thank their co-workers by writing an anonymous Thank you note for them. For the same, a “Thank You board” was placed near the reception area. At the end of the day, there were happy faces while the staff read their respective appreciation notes. At stores as well, a Thank you board was kept where customers were also encouraged to write their appreciation notes for the store staff.
A special lunch was also organised for the office staff. The later half of the day saw a surprise fun fare for the associates at Head office. The fun-fare included 4-5 fun game stalls. Each game stall had a nominal fee. Theyalso planned a Housie at the end of the fun-fare which saw great participation from all colleagues. Surprise gifts were distributed to the winners from the fun-fare. The amount collected towards the fare will be used for the underprivileged youth in the upcoming corporate social responsibility initiatives.
This event brought a spirit of togetherness amongst all the colleagues and helped them bond with each other. All the colleagues enjoyed thoroughly and felt much appreciated on this special day and felt it is great to have a day in the year that celebrates the retail associates!!!