Digital wallet firm FreeCharge today announced that food orders using FreeCharge have grown 12 times in the last 30 days since demonetization happened.
Additionally, the company says that it has also added F&B outlets in over 110 cities since demonetization as users opted to go cashless for their daily needs.
The company, which has existing tie-ups with all the leading food delivery companies in India, including Zomato, Foodpanda, Swiggy, Fresh Menu, Runnr and Domino’s, has also tied-up with thousands of neighborhood F&B outlets, which have a strong delivery business in their catchments.
“Food purchase constitutes a significant part of daily usage. Users across big and small cities have shifted their regular meal payments to FreeCharge to save time and effort in these recurring transactions. We have rapidly scaled up our presence in both the organised and the unorganised food sector – from cutting chai at roadside joints to coffee at airports, from Dosas to Donuts, we have seen us emerge as the preferred, fastest mode of payment,” Chief Executive Officer, Freecharge, Govind Rajan said.
FreeCharge is accepted at leading food chains including McDonald’s, Cafe Coffee Day, Barista, Haldiram, Punjab Grill, Asia Seven, Zambar, FresCo, Pino’s, Baker Street and more. Popular pubs & eateries like the Irish House, Beer Cafe and others have also switched to cashless payments using FreeCharge.
It is also used at all leading F&B outlets in Delhi, Mumbai, Chennai & Kolkata airports and is expanding its reach to all the major airports across the country.
The company is also extending its footprint to cover the top 200 malls across India targeting food courts and eateries, which are a popular urban haunt in big cities.