Retail brands are constantly evolving digitally, shifting their marketing budgets and technology investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase. In 2015, marketers took the next step toward personalizing their Omnichannel experiences. By using data to better understand consumers, retailers are delivering tailored messages and offerings that bolster the bottom line while also improving the customer experience.
The greatest retail marketing opportunities in 2015 were found in delivering highly relevant messages and creating a seamless, enjoyable experience on any device and across various channels. Retailers have become keenly aware of those opportunities and they are investing in the technologies they need to make them a reality.