Home Research Demonetization: The Nielsen View

Demonetization: The Nielsen View


With the Government’s sweeping and decisive announcement on , money supply will reduce in the short term, but only until the new currency notes get widely circulated. Facing the bigger and more long-term headwinds of a fall in consumer demand, could be the real estate, gold and luxury goods, which are historically driven by availability of surplus liquidity and a significant amount of cash transactions. Automobiles are also expected to feel the heat, though to a lesser degree…

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