Amazon has unveiled a new kind of retail store, with no cashiers. The concept store, launched in Amazon’s hometown, Seattle, customers can fill their shopping carts and walk out – with the costs tallied up and billed on their accounts with the US online giant.
Customers use an app called ‘Go’ to enter the store. Then Amazon’s ‘Just Walk Out’ technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.
When consumers are done shopping, they can just leave the store. Shortly after, the company will charge the consumer’s Amazon account and send them a receipt.
According to Amazon Go’s webpage, the app uses the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. All one needs to use the store is an Amazon account, a supported smartphone, and the free Amazon Go app.
Amazon Go is currently being Beta tested in a single store with Amazon employees and will open to the public next year. The store is roughly 1,800 square feet of retail space and is conveniently compact so busy customers can get in and out fast.
The idea behind building Amazon Go was to push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go.
On offer at the store are delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by Amazon’s on-site chefs and favorite local kitchens and bakeries.
There is also a selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. Consumers will also find well-known brands, plus Amazon specials, which the company says it’s excited to introduce to customers.