The organisers of ProWein, the leading fair for the international wine and spirits sector, commissioned Wine Intelligence to address some key questions concerning wine retail channel trends. Which channels are winning and losing? Which retailers are outperforming others? Are there any identifiable patterns in channel trends across different markets that would allow us to draw conclusions about the way wine is sold globally?
The findings proved extremely interesting and insightful and, as a result, the study was extended to research future wine retail trends.