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Yellow Tie to pump in Rs 100 crore over next five years in India

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Food and beverages franchise management company Yellow Tie Hospitality is planning to pump in Rs 100 crore over the next five years in India.

Yellow Tie to pump in Rs 100 crore over next five years in India
The F&B management company, which is into a new concept, had begun its journey with its first American brand Genuine Broaster Chicken (GBC)

“We are looking to invest Rs 100 crore over the next five years towards building 8-10 food and restaurant brands, creating back-end supply chain infrastructure, marketing and others,” founder and CEO, Yellow Tie Hospitality, Karan Tanna was quoted by PTI as saying.

According to a PTI report: Yellow Tie has also initiated the process for PE funds to raise resources to fuel the expansion.

“This is the first time we are looking for investment and being not into business of negative margin, we are receiving positive vibes from the investors,” Tanna was quoted by PTI as saying, adding that they want to close the transaction in the next 3-6 months.

The F&B management company, which is into a new concept, had begun its journey with its first American brand Genuine Broaster Chicken (GBC). Tanna said there is a plan to turn GBC into a 70-outlet chain by 2017.

“Besides introducing international brands in India, we are working to scale Indian brands with national and international footprints. We have decided to take BBJaan, a luxury Hyderabadi cuisine restaurant to South Eastern countries like Singapore, Hong Kong and Thailand,” Tanna was quoted by PTI as saying.

The other domestic-branded outlets like Dhadoom, Haathapie, Chika Chika and Twist of Tadka will also be scaled up nationally that are currently restricted to one or a few cities only.

“We are tying up with celebrated chefs of the country who put in unique cuisine and we bring in the capability to scale up those nationally and internationally. Well-known Chef Harpal Singh Sokhi has already joined and we are holding dialogue with a few others,” Tanna was quoted by PTI as saying.