Bata India Limited has come out with a slew of initiatives to help customers deal with the cash crunch they are facing due to the demonetization drive. The company has extended its payment options by accepting Paytm and Freecharge wallet in all its stores, to help consumers.
To incentivize consumers further, Bata is extending an offer wherein purchase of the first footwear can help one get 25 per cent off on additional pair.
President, South Asia, Bata Emerging Markets, Rajeev Gopalakrishnan said, “At Bata we constantly research our consumers’ evolving lifestyle and their environment and currently we understand that our cash-starved consumers are facing some inconvenience. We are trying to make their money work harder by announcing special purchase offers and also expanding our payment options to enable our customers to go cashless at our stores. We welcome this developmental move by our government and are extending these offers to help consumers around the country.”
Additionally, members of Bata Club-the loyalty program, can avail many rewards and privileges, including redemption of points for purchases at this time.