Available on Myntra would be a large collection of about 2500 designs, comprising gold and diamond rings, earrings, bracelets and pendants.The special range from BlueStone’s iconic collections such as SuiDhaga, Lattice, floral among others are available from a price point starting at Rs 4,300 and up-to Rs 52,200.
“Our association with Myntra marks an important phase in our journey to bring great jewellery designs to our customers. Myntra has been able to build a fine shopping platform which attracts a design savvy consumer and we foresee a very successful and synergistic partnership, ” COO, BlueStone.com, Arvind Singhal said.
BlueStone.com is looking at Myntra as an important partner in expanding its footprint while offering all the convenience akin to fashion shopping such as certified products, cash on delivery and 30 day returns. Going forward, BlueStone plans to expand its offerings on Myntra with unique designs and handpicked collections.
The overall jewellery category in the country currently stands at around $60 billion, about 80 per cent of which is contributed by the fine jewellery category. Around 2 per cent of the overall jewellery market in India is retailed online.