BIBA, the leading ethnic apparel brand has joined hands with the Ministry of Textiles, Government of India and announced the launch of India Handloom Brand garments at BIBA’s flagship Lajpat Nagar store on November 07, 2016.
The India Handloom Brand launched on August 07, 2015 is an initiative by the Government of India to promote the branding of high quality handloom products with zero defects and zero effect on the environment.
The event marked the collaboration between India’s leading pan India ethnic brand BIBA and Ministry of Textiles, Government of India which would entail BIBA to create apparels using the India Handloom Brand fabric promoted by the Ministry of Textiles. To start with, the clothing line would comprise of India Handloom Brand Pochampally Ikkat fabrics from Telangana State and would be available at key BIBA outlets.
BIBA, India’s leading and most loved ethnic wear through this initiative will promote India Handloom Brand fabric at their stores. The new Spring Summer Collection will have pieces with an additional tag of ‘India Handloom Brand’ to certify that the product is made using the quality fabric. This initiative will provide BIBA an opportunity to popularize Indian handloom products which will in turn help the weavers and local artisans’ showcase their works on a wider platform and help provide a fashionable outlook to the product.
Commenting on the launch of India Handloom Brand apparels at BIBA, Hon’ble Minister of Textiles, Government of India, Smriti Zubin Irani said, “Ministry of Textiles is focusing to promote and revive the Indian handlooms and the Indian weaves. Our country has a rich textile heritage and to come up with an initiative such as this, where in brands are collaborating with a government initiative allows for making the programme bigger and successful.”
While speaking on the occasion at BIBA, Managing Director, BIBA, Siddhartha Bindra said, ‘We are proud to be associated with India Handloom Brand. BIBA, will be using the India Handloom Brand’s fabric to craft some exclusive pieces for their upcoming collections. The India Handloom Brand’s fabrics are of supreme quality and are environment friendly. We are extremely excited to help revive and expand the Indian handloom industry and look forward to creating many more fashionable ranges with handloom fabrics.”