Domino’s Pizza and Flirtey have launched the first commercial drone delivery service in the world with a demonstration of pizza delivery by drone in Auckland, New Zealand. This will be extended to actual deliveries to customers next month.
The Civil Aviation Rules Part 101 is the final step in the approval process of Flirtey – an independent drone delivery service helping businesses unlock new markets, drive sales, pioneer instant delivery, and replace costly and cumbersome logistics networks – and was witnessed by the NZ Civil Aviation Authority and Transport Minister Simon Bridges.
For Domino’s, Flirtey was a more optimal way to deliver pizzas, since they figure delivering a two kilogram package in a two-ton vehicle is not environmentally friendly.
Another reason for choosing drones was the fact that they allow extension of the delivery area by removing traffic and access barriers, along with offering a faster and safer delivery option. Drones – which fly autonomously at a height of 60 meteres – will also enable Domino’s to deliver to a much larger catchment area.
The customer can order on his phone as usual, Once the order is placed, he will be notified as the delivery is approaching. The delivery is made by lowering the package out of the air.
Drone companies have made deliveries even more simple by making sure that the tether, which holds the pizza to the drone, can be released if someone tries to pull it, leaving the drone free to fly away.
The pizza delivery giant is unlikely to charge extra for drone delivery, since they want to retain customers.
Domino’s will roll out drone delivery in six other markets soon after the New Zealand pilot – Australia, Belgium, France, The Netherlands, Japan and Germany. However, the technology will take some time to reach the US.