Fabindia, one of India’s largest ethnic wear brands, opened an outlet at Growel’s 101 Mall in Kandivili recently. Located on the first floor of the mall, the new store is spread over an area of about 900 sq. ft. and offers an exclusive collection of garments for men and women, home linen, giftware, lighting, hand-crafted jewellery, personal care and organic foods.
The store offers an eclectic range of the company’s signature collection of Indian and western wear collection including kurtas, churidars, salwars, patialas, pyjamas, tops, shirts, skirts, tunics, saris, stoles and dupattas for casual as well as formal occasions. All of its bespoke accessories and jewellery like earrings, necklaces, bangles created out of materials like terracotta, ceramic, silver and semi-precious stones are a perfect match for the costumes.
The new outlet also has a wide range of skin and hair care products made using natural ingredients along with organic foods.
Fabindia had been looking for an opportunity to open a store in Kandivili owing to a growing demand for ethnic hand-woven and hand-printed fabrics and organic products in the area.
Mall Head, Growel’s 101 Mall, Vikas Shetty said, “There is a great demand in this area for the kind of apparel and accessories that Fabindia offers. The chain was already looking at opening its outlet in the catchment and they felt this would be a perfect opportunity as our mall is one of the most popular hangouts here and we get a variety of crowd including people of all age groups. We are already getting a good response for the store.”
The store will be open all seven days from 11am to 9:30pm.
Fabindia was launched in 1960 by John Bissell, who came to India in 1958 on a Ford Foundation grant to advise All India Handicrafts Board and Cottage Industries on creating a market for handloom fabrics. The first retail store was opened in Delhi, way back in 1976.