Tommy Hilfiger, which is owned by PVH Corp has announced the continuation of supermodel Gigi Hadid’s global ambassadorship for Tommy Hilfiger women’s wear for Spring 2017, including apparel, footwear, accessories and fragrance.
According to a ANI report: Following the inaugural Fall 2016 collaboration and launch of the TommyXGigi collection at New York Fashion Week, Tommy and Gigi will co-design a second collection with a new twist.
The new initiative will invite consumers to contribute to the collection by deciding and voting on their favorite styles. The winning pieces will be produced and sold globally as part of the #TOMMYNOW fashion show in February 2017, with all looks instantly available the moment they hit the runway.
From October 21 to October 31, 2016, in total of 14 designs including polos, denim, bombers and hoodies will be revealed on tommy.com, Tommy Hilfiger’s social media channels, and through an exclusive media partnership on Refinery29.com.
Over ten days the consumers will vote for their favorites and the top four styles will be produced as part of the TommyXGigi collection. The looks will be shown on the runway in February, and available instantly to consumers globally. The concept builds on Hilfiger’s vision to democratize fashion, and gives Gigi’s fans worldwide the opportunity to take part in the second season of the TommyXGigi collection.
Hadid’s continued ambassadorship reflects Tommy Hilfiger’s strategic commitment to expanding its women’s businesses globally including design direction, store design, merchandising, presentation and communication and presenting a new vision for Tommy Hilfiger women’s wear.