Much like online players and malls, sellers of refurbished and unboxed goods are experiencing an increase in demand this festive season. A good monsoon, improved pay packets and the 7th Pay Commission handout bonanza has influenced spending capacity, boosting consumption.
Generally, demand for refurbished and unboxed electronics products in the country is driven majorly by buyers from Tier II and III cities looking for a good bargain. But this festive season, companies are witnessing a rise in demand from metros, too. According to a recent Shopclues survey, on an average, the ratio, today, stands at 40 per cent from top metros and 60 per cent from the remaining cities.
“Customers have now started understanding the concept of refurbished phones. They do not have the same old mindset that a refurbished, unboxed phone is used and would have some problem that’s why it’s come back to us. With time, the experience and customer service has made the customers more aware and enforced them to trust the concept,” says CEO, Rocking Deals, Yuvraj Aman Singh.
Sellers of refurbished goods have experienced an upswing in number of consumers opting for unboxed and refurbished goods this festive season.
Echoing a similar sentiment, Singh says, “As compared to last year, sales have gone up 3X times. This means that e-commerce is seeing an increase of 80 per cent in sales of refurbished phones this festive season. We are selling near to 3,000 units per day before Diwali. Some of our best-selling brands are iPhone, Samsung, One Plus and Xiomi.”
As per various media reports, in addition to these dedicated portals, wholesale platforms are also witnessing a similar demand.
Throughout the year, the customers are lured by attractive discounting policy. If the phone is brand new and the box is brand new as well, a customer gets 10-15 per cent discount. If the phone is brand new but the box is not, a person gets around 30 per cent discount and if the device has a minor scratch, one gets around 30-40 per cent discount.
But during the Diwali season, the sellers are leaving no stone unturned to lure more customers. Apart from discounts, they are even organising mobile fests where customers can buy handsets at rock-bottom prices.
“Our offerings are special throughout the year. However, on the occasion of the biggest Indian festival, Diwali, we have come up with Diwali Mobile Fest wherein once can buy a mobile phone for as low as Rs 599,” says Chaturvedi.
Along with this, the sellers of refurbished goods are also concentrating on output capacity and speedy delivery.
“We are working towards enhancing our output capacity by 3 times and also making sure that the speed doesn’t make the quality go down. We are concentrating big time on used phones and are buying the customer exchanged phones as many as we can,” reveals Singh.