Sanjay Shroff, CEO and Founder,


Sanjay Shroff,
CEO and Founder,
Sanjay Shroff is the CEO and Founder of, India’s first online curated fashion and lifestyle destination that makes luxury products accessible in the form of a flash sale model to discerning fashionistas.
He shoulders the responsibility of strategizing, ideation, innovation, new initiatives and marketing at the online fashion portal owing to his experience of establishing and running successful ventures in retail, fashion and manufacturing for more than two decades.
A Chemical Engineering student from Rutgers University and an MBA graduate from Kellogg School of Management, Shroff embarked on his professional journey as an entrepreneur. With deep-rooted understanding of the retail landscape and calculated decision-making, he assisted his wife Yashodhara Shroff in establishing their first retail venture ffolio in 1991. This was the first ever multi-designer luxury store in Southern India.
A pioneer in the Indian fashion industry, over the years, Shroff has managed to etch a niche for ffolio in luxury retail. Meanwhile, Shroff and his wife noted a severe dearth in affordable and credible fashion available across India, especially in Tier II and Tier III cities. Therefore, by drawing on ffolio’s heritage, Sanjay progressed to the online medium through the launch of in 2012 along with his wife and three other technology experts from the industry. Eventually in 2014, the duo launched its offline model, StyleCafe, which is now a fashion landmark.