Over a billion people drank close to 6 billion litres of soft drinks last year in India. Now, while this may seem like a significant number, it pales in comparison to some of the other markets. In fact, the amount of soft drinks consumed here is just 1/20th of that of the US. With a volume growth of five per cent CAGR over the last couple of years, the category is still to catch up with the pace of other popular FMCG segments. This issue of featured insights takes a look at the avenues of growth for soft drinks in India and how the seasonal tag can be shaken off…
What’s bubbling up in India’s soft drink market?
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