The Estée Lauder Companies Inc. announced that it has signed an agreement to acquire BECCA Cosmetics, a high-growth makeup brand offering complexion and color products that flatter a wide range of skin tones and enhance women’s features. Terms of the deal were not disclosed. The acquisition is expected to close in November 2016.
Launched in 2001, BECCA Cosmetics has experienced exceptional growth over the last several years, with a curated product line that includes primers, concealers, foundations, blushes and highlighters that use the beauty of light to enhance the complexion. The company is committed to developing premium, luxurious products in a balanced range of wearable shades for all skin tones.
Since 2011, BECCA has been led by President and CEO Robert DeBaker, and CFO/COO James MacPherson, and has been part of Luxury Brand Partners’ portfolio since 2012. The brand has a robust presence in specialty-multi retailers Sephora and Ulta in North America, and is also sold in select department stores, as well as through BECCACosmetics.com.
While the majority of the brand’s sales are in North America, it is currently engaged in a strategic global expansion with Sephora across Southeast Asia, Europe and the Middle East.
“BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands,” said President and Chief Executive Officer of The Estée Lauder Companies Inc, Fabrizio Freda. “Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base. We see terrific growth opportunities for BECCA as it expands globally and continues to cultivate its online and digital expertise. We are excited to work with Bob, Jim, and the entire BECCA team to continue building on the brand’s terrific success.”
“The EstéeLauder Companies is the ideal home for BECCA,” added President and CEO of BECCA Cosmetics, Bob DeBaker. “The Company has the scale and vision to help elevate BECCA to its next phase of growth while encouraging us to continue to build our unique brand equity. We believe that beauty products should reflect a diverse range of skin tones and help all women create a naturally beautiful, yet individual look – and ELC is incredibly supportive of our mission. We’re thrilled to be joining the team.”
“The BECCA philosophy of inclusive beauty is a terrific match for The Estée Lauder Companies,” said Executive Chairman, The Estée Lauder Companies Inc, William P. Lauder. “One of our leading strengths is the ability to identify brands with unique positioning and nurture them to realize their full growth potential. We are so pleased to partner with Bob and Jim to continue this legacy, and we welcome them and their team to our family.”
“The Estée Lauder Companies is the perfect company to take BECCA to the next level, especially on a global scale. I have so much respect for The Estée Lauder Companies, making this the perfect fit,” added President and CEO of Luxury Brand Partners, Tevya Finger.
John Demsey, Executive Group President, The Estée Lauder Companies Inc., will add BECCA Cosmetics to the portfolio of brands that he oversees.