Target Corporation on Friday announced its limited-edition spring collaboration with designer Victoria Beckham. Available April 9, 2017, at all Target stores and Target.com, Victoria Beckham for Target reflects the essence of the Victoria, Victoria Beckham line, including original designs and inspiration from iconic silhouettes, with apparel and accessories for women, girls, toddler and baby.
The collaboration with Target also marks the designer’s first foray into the kids’ product category. Select pieces from the collection will be available for sale internationally via victoriabeckham.com.
“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” said Victoria Beckham.
“I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time.”
“Victoria Beckham is synonymous with impeccable style, and she’s known around the globe for her distinct point of view as a designer,” said Executive Vice President and Chief Merchandising Officer, Target, Mark Tritton. “It’s been incredibly exciting to see how Victoria’s brand has evolved over the years, and we are thrilled that Target’s guests will be a part of that journey with this latest must-have collaboration.”
Victoria Beckham for Target is inspired by the Victoria, Victoria Beckham line, as well as Beckham’s everyday life and the shared experiences between mother and child. With more than 200 items featuring soft pastels, bright pops of color and pretty spring prints, the collection is feminine and functional and reflects the designer’s commitment to quality craftsmanship.
Ranging in price from $6-$70, with most items under $40, Victoria Beckham for Target will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. Standout pieces include easy-to-wear dresses, rompers and playful tops and bottoms for women, with corresponding styles for girls, toddler and baby.
Victoria Beckham is an internationally-known businesswoman, fashion designer and style icon. Since launching in 2008 at New York Fashion Week, the Victoria Beckham brand has developed into a celebrated mainstay of the fashion industry. In 2011, following the success of her mainline collection, Beckham launched Victoria, Victoria Beckham, a free-spirited companion to the original Ready-to-Wear collection, offering softer silhouettes and a more playful fashion perspective.
With each collection, Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments.