After a Twitter and TNS Research recently said that Twitter has emerged as a go-to-platform for this year’s Diwali deals and discount hunt, an individual study by Blueocean Market Intelligence has said that the microblogging platform was also one of the preferred platforms for sharing posts, discussions and queries during the e-commerce biggies sales between October 1- October 6.
The firm which monitored Twitter during the first edition of Flipkart’s Big Billion Days (October 2- October 6), Amazon’s Great India Sale (October 1 – October 5) and Snapdeal’s Unbox Diwali Sale (October 2- Oct 6) said that 99 per cent of users used Twitter during the sales period for sharing posts, discussions and queries.
Majority of the users were from Delhi (35 per cent), Mumbai (26 per cent) and Chennai (8 per cent).
While home grown major Flipkart leads overall conversations on social, with approx 217,000 posts, followed by Snapdeal (112,000) and Amazon (57,000), Amazon India had the highest overall traffic during its sale period, with peak being 14.7 million visitors on Day 1 (Oct 1, 2016), suggesting an earlier mover advantage, the research said.
“User conversations primarily revolved around four key themes: availability of products, promotions and offers, website experience, customer service and fulfillment,” the research noted.
Complaints regarding products not reaching on time, server issues, products being faulty resulted in consumers indulging in creating trolls and memes and some users regarded sales as ‘myths’, ‘bluffs’ and ‘fraud’.