Casa Pop has launched a new store at Select CityWalk, in New Delhi. The cosmopolitan and kitschy pret diffusion line of Casa Paradox, Casa Pop is targeted towards the young urban diva and lays emphasis on ‘High Voltage Living’ with a design language that is born in India, made in India, for the world.
Spanning a space of 670 square feet, the Casa Pop store will retail a pret diffusion line which includes fashion, home accessories and incidental furniture.
This is the brand’s second store in Delhi, the first one being at Ambience Mall in Vasant Kunj. It operates on a franchise model for retail format. It also retails through it’s e-shop, www.casa-pop.com and ships worldwide.
The new collection – handpicked by Raseel Gujral Ansal – features bold and vibrant accessories for both women and men. Casa Pop, for the first time will be launching its first collection for men.
Ansal relies on innovation and imagination to create elegant and majestic architecture and interior spaces that express a client’s personality.
This one-of-a-kind retail concept presents a range of limited edition pieces that ferment the brand’s legacy whilst ensuring it appeals to the trendy and vibrant urban consumer.
Casa Pop – which is a much-talked about brand by the fashionable cognoscenti for its unmatched store design and concept – plans to expand through shop-in-shops and exclusive outlets nationally and internationally.
The brand has already participated in many international trade fairs, always standing out from the clutter.