Snapdeal's Unbox Diwali sale: CoD no longer a favourite mode of payment

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Unlike usual days, Cash on Delivery has not been a preferred mode of payments for Snapdeal’s customers during its ongoing festive sale, the company announced today.
“In the first two days of the sale, more than 50 per cent of the users opted to pay by credit & debit cards, net banking and through FreeCharge wallet to avail of attractive bank offers, interest free EMIs and free shipping,” the company said.
Read: Small towns driving huge festive season gains, claim e-tailers
The preference of Snapdeal’s premium service, Snapdeal Gold (which is available on orders paid for at time of order booking) and attractive offers from banks led to a record increase in the number of users selecting prepaid options at the time of booking.
Read: Snapdeal’s Unbox Diwali sale records highest sales in both volume and value
According to a TOI report, a similar trend has been witnessed by the e-commerce major Flipkart as shoppers increasingly opt for EMIs. The report said that a significant chunk of orders above Rs 8,000-10,000 are now coming through EMIs for Flipkart.
Snapdeal also claimed that it shipped four lakh packets within one day from its biggest logistics facility in Delhi, even as its warehouses across the country shipped lakhs more as orders poured in from more than 16000 pin codes across India.
“We are excited to see the overwhelming response to our newly launched Snapdeal Gold service. We are confident that customers will have the best experience with Snapdeal this Diwali.” Chief Customer Experience Officer at Snapdeal, Jayant Sood said.
Day 2 of the sale also witnessed 15x growth in the ethnic wear category and the etailer saw maximum demand from cities like Patna, Ranchi, Indore and Bhopal apart from the key metro cities.

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