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Flipkart’s Big Billion Days: Over half a million products sold in less than one hour on Day 1


Kick-starting Day One of ‘The Big Billion Days’ on October 2, e-commerce major Flipkart announced that it sold over half a million products within one hour on Day 1 of the sale.

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With the Digital India mission moving from strength to strength, the smartphones category in India continues to be one of the most hotly contested arenas in online shopping.

With massive participation from customers from across the country, the sale witnessed the highest number of concurrent users in 5 minutes of going live. “This was 10 times more than any given day, making it the highest ever in the history of Flipkart,” the company said in an official statement.

“The Big Billion Days, like every year, has now set a new landmark in the history of commerce in the country. What makes it special is that the number of units sold in the first 6 hours of sale surpassed the total units sold in a day during the first day of The Big Billion Days in 2015!,” Head, Category Design Organization, Kalyan Krishnamurthy, Flipkart said.

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Within the electronics and gadget category, the company sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month.

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According to the company, over 40 per cent of customers who shopped for home appliances availed product exchange.

“Myntra also had a blockbuster sale on day 1, clocking 3 times more revenue in the first hour compared to 2015 edition of Big Billion Days,” the company stated.

A company spokesperson said that “Flipkart and Myntra together sold 2.25 million units in the first 12 hours of the Big Billion Days.”

This against Amazon India, whose sale started on October 1, claiming that it sold 1.5 million units in the first 12 hours of its Great Indian Festival Sale.