Velvetcase, India’s largest multi-brand jewellery destination has revamped its website ahead of the festive season. This move is aimed at making user navigation easier, product and brand discovery quicker and giving an overall great online shopping experience to the consumers.
Director – Marketing, Velevetcase.com, Abhishek Bhartiya said, “Being a multi-brand jewellery destination with over 1 lakh products, it can become quite over-whelming for anyone to navigate through such a wide product selection.”
To overcome this challenge, Velvetcase went back to the basics and worked on key insights received from their consumer research; basis which the whole product categorization, site UI and creative approach was revamped. Bhartiya further elaborated saying, “We have already seen great improvement in our engagement metrics of bounce rates by 22 per cent, pages/session by 15 per cent as well as in our down-stream checkout funnel metrics.”
Velvetcase has kept the look of the website minimal and clean to offer its shoppers a smooth navigation and seamless shopping experience. For easy product discovery, it has categorized their product mix neatly between precious jewellery, traditional fashion jewellery and contemporary fashion jewellery.
CEO, Velvetcase.com, Kapil Hetamsaria added, “Extending ease to our customers has been our top most priority at all times. Redesigning our UI, categorization changes and all other steps are aimed towards the same direction. We are certain that it will enhance the buying experience at Velvetcase.com.”