To celebrate the occasion, the brand hosted an exciting graffiti and skateboarding exhibit cum workshop last week. On display was a graffiti wall, mounted with 120 skate decks, on which the graffiti artists showcased their works of art.
An interactive skateboarding workshop was hosted for all the guests, which was followed by professionals donning some serious flips on a 30 feet DC Ramp within the mall premises.
The brand was joined by its patrons as well as skateboarding enthusiasts to be a part of the launch celebrations.
The guests also got a chance to win DC skateboards as a surprise give-away towards the end of the evening.
Established in 1994, DC Shoes has swiftly grown into to a leader in performance skateboarding shoes and renowned action sports brand.
Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
In India, DC operates in partnership with Reliance Brands Limited, a part of Reliance Industries Group.