Tata group’s multi-brand phygital ecommerce platform, Tata CLiQ, has announced the launch of its month-long festive season sale, Festober, to be a part of online sales war, typically dominated by e-commerce biggies like Flipkart, Amazon and Snapdeal.
The company which will witness its first online festive sale this year has earmarked 50 per cent of its marketing budget for this sales. The offers include a range of exciting deals, new launches, flash sales, best price offers and bumper prizes.
It will be running offers with its partner brands Croma, Westside and Bestseller and orders will be shipped directly from across 200 plus stores to ensure timely deliveries, authenticity of products as well as higher fulfilment rates.
“The response to Tata CLiQ and our offerings since launch earlier this year has been overwhelming. We have witnessed a 3X growth since our launch with a 15 per cent repeat rate amongst customers and an exponential spike in GMV. As we gear up for Festober, we are expecting our sales revenues to increase threefold, ” Head – Marketing, Tata CLiQ, Prathyusha Agarwal, said in a press statement.
The portal will also be launching a host of new product collection and brands all through Festober, including the launch of the much awaited phone of the year iPhone 7.