Aditya Birla's Abof debuts on Amazon Fashion

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Making this the brand’s first foray outside its own portal, customers across the country can now easily discover and buy a wide range of abof’s latest apparel collection on Amazon Fashion.
According to a ANI report: Crafted for millennials, Abof offers a variety of merchandize across apparel, footwear and accessories, for both men and women.
The Abof brand’s collection on Amazon Fashion includes over 1,200 products in apparels with the price ranging from Rs 395 to Rs 1,995. The collection will soon expand to offer footwear and accessory categories as well.
“Our mission is to provide for our customers a wide selection of products and a fast, easy, convenient, trusted and reliable shopping experience on our platform. This launch from the house of Aditya Birla Group further enhances selection on Amazon Fashion that already includes brands from Madura Garments and Pantaloons,” Head Amazon Fashion India, Arun Sirdeshmukh was quoted by ANI as saying.
“We aim to increase the accessibility of abof branded products to a new and wider user base through our partnership with Amazon,” President and CEO, Prashant Gupta was quoted by ANI as saying.
With more than 15,000 brands (including 6,000 top fashion brands) and over two million fashion products, Amazon Fashion is among the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry.
Amazon Fashion will ensure customers are ready for this festive season with all their desires fulfilled at the click of a button.

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