In a bid to take on local rivals, in dozens of countries, Uber is reportedly making a big push into meal delivery, with fresh hiring and aggressive marketing.
In a sign of rising ambition beyond its taxi business, the food delivery service of Uber, UberEats, is reportedly gearing up to deliver meals in Amsterdam this week just as Takeaway.com, the restaurant ordering leader in the Netherlands.
The plan include 16 cities in 12 European countries ranging from Moscow to Madrid to Manchester, 11 new cities in nine Asian countries – including Hong Kong, Jakarta and Tokyo – plus two of South Africa’s big cities, Dubai and Mexico City.
According to job listings on Uber and other recruiting sites, the company is hiring everyone from general managers to bike couriers, salespeople and marketing managers for launches in 24 countries.
So far, UberEats has launched in 36 cities in six countries, 27 of which are in the United States, where it first began testing food delivery two years ago in Los Angeles.
Its first international move was to Paris a year ago.