E-commerce major Snapdeal will flag off the festive season with its Unbox Diwali Sale from October 2, the same day when its larger rival Flipkart will begin its own festive offers.
The first Unbox Diwali Sale will run from October 2-6 and will see exciting deals and offers across all categories like home appliances, electronics, mobiles, home furnishings, furniture and FMCG.
Shoppers will be able to choose from a wide range of products at great value hourly deals, with discounts up to 70 per cent.
According to a PTI report: Flipkart will host its Big Billion Days sale during the same period. Amazon.in is yet to announce its sale days.
According to analysts, this year’s festive sales may be impacted by recent guidelines by DIPP that bar e-commerce players from doling out steep discounts.
The players have been investing significantly to ramp up delivery and logistics capabilities to meet the surge in demand during the festive season.
“We are entering this season with the widest assortment, key brand partnerships and exclusive line of products… Our superfast deliveries and free shipping options through Snapdeal Gold will add further sparkle to festive offerings,” VP and Head of Categories, Snapdeal, Saurabh Bansal said.