The world’s No 1 naturally carbonated water – Perrier, will be available in India and be officially distributed exclusively by Hindustan Liquids Pvt. Ltd. by late 2016.
The brand will be available in the entire major Metropolis encompassing Mumbai, New Delhi, Hyderabad, Chennai, Bangalore, Kolkata and the tourist state of Goa.
The initial launch phase will be supported by brand ambassadors and channel activation teams working with Arijit Bose, accredited as the Top 25 Bartender in Drinks World Asia and founder of the Bar Back Collective.
Managing Director of Hindustan Liquids, Vikram Dhall says, “The addition of Perrier Water to the Hindustan Liquids portfolio of brands demonstrates the capability of the business to help global brands secure license agreements in India and, more importantly, the strategic and operational infrastructure to grow such iconic brands with a sustainable and responsible footprint. We are delighted to be partnering with Nestle Waters and the team at Bar Back Collective to help grow the Perrier brand throughout India.”
The demand strategy is to focus on securing distribution in all the leading hotels, restaurants and cafés in the major Metropolis and communicating the ‘extraordinary’ values of Perrier. Dhall commented: “We have recently agreed several major Perrier listings with Taj Hotels Resorts and Palaces with 100 hotels and 62 locations throughout India and New Delhi based hotel company Oberoi, which operates over 30 luxury hotels in India; this is in addition to already supplying Marriott, Hilton, Leela & ITC group of hotels.
Co-Founder of Hindustan Liquids, Bharat Thakrar, added, “Perrier is a global icon in the world of premium naturally carbonated water and innovation in the category is part of the Perrier DNA. The classic Perrier glass bottle is a core part of the Hindustan Liquids portfolio, in addition, we are delighted to be launching the new slim can variety towards the end of the year; this provides the on- trade and off-trade with endless possibilities to drive 24 hour consumption of Perrier.”
Planned for late 2016 is a major brand awareness campaign including outdoor, experiential and Perrier pop-up café’s all designed to engage consumers on how to enjoy Perrier throughout the day based on a range of signature serves, from healthy thirst quenching drinks that wake you up to more sophisticated non-alcoholic cocktails. Dhall comments, “Working with partners like Nature’s Basket, we are making Perrier more accessible to consumers who are looking for premium water brands.”
Perrier, present in more than 140 countries, is recognized globally for the quality of its taste. It has only one brand promise: ‘to be the ultimate refreshment and sensorial stimulation for intense pleasure moments’.