The Parisian Macao’s Avenue des Champs Elysees at Shoppes at Parisian was transformed into a glamorous runway on Wednesday for an exclusive designer runway show, Front Row, to mark the start of three days of fashion events and promotions celebrating the official launch of Shoppes at Parisian.
The prestigious event, which was graced by over 200 invited guests including local and regional key influencers, international media, celebrities and other VIPs, was staged in partnership with IMG, a global leader in entertainment, sports and fashion which operates in more than 25 countries.
Adding star factor on the runway was one of the world’s top models, Xiao Wen, the first Chinese fashion model named as the face of Marc Jacobs, who has also walked for leading fashion designers Hermès, Louis Vuitton, Prada, Rochas and Thierry Mugler.
Internationally renowned Australian artist Kerrie Hess, who has been commissioned by Sands Shoppes to develop a series of exclusive illustrations for Shoppes at Parisian that personify Parisian flair, also attended the event. Kerrie has created illustrations for international fashion houses such as Chanel, Cartier, Kate Spade New York and Louis Vuitton, and her illustrations have featured in luxury fashion magazines including Vogue, Tatler and Harper’s Bazaar worldwide.
The event, which included a cocktail reception and after party, showcased exclusive crystal looks from Swarovski, marking the establishment of Shoppes at Parisian as THE destination for retail and fashion in Macao.
“Shoppes at Parisian is set to embrace creative luxury – a unique positioning among our Macao retail properties,” said Executive Vice President of Global Retail, Las Vegas Sands Corp, David Sylvester, speaking on stage during the event.
“We’ve designed it specifically to cater to shoppers who want to create their own styles by mixing and matching brands and designers rather than being tied to any one particular brand. The target demographic of Shoppes at Parisian is young, affluent visitors with a keen eye for cutting-edge fashion and the discretionary income to acquire pieces that reflect their lifestyle. It houses more than 170 boutiques that offer the latest in luxury fashion designer couture, global high street and lifestyle brands, in an amazing setting beautifully recreating Paris’ famed shopping boulevards,” he added.
Throughout the celebrations shoppers will be able to see runway shows from selected retailers as part of the official launch events. A highlight of the celebration will be a special consumer shopping experience that includes exclusive gifts and complimentary samples at selected retailers.
In-store initiatives will include:
- Food and beverage offerings
- Gift with purchase
- Product customisation / live illustrations
- In-store sampling
- Special Opening celebration offers and promotions
Shoppers can also take home a momento when they spend MOP1,888 or more at Shoppes at Four Seasons, Shoppes at Venetian, Shoppes at Parisian and Shoppes at Cotai Central from Sept. 15 to Oct. 9 2016 to receive a limited edition makeup bag by Kerrie Hess (while stocks last).
Customers must present a maximum of two on-day valid receipts for redemption. The minimum total amount of each receipt must be MOP200 or above. Each shopper is entitled to redeem only once throughout the term of the promotion.
With over 320,000 square feet of retail space, Shoppes at Parisian will add another 170 stores to Sands Shoppes Cotai Strip Macao portfolio, with many brands opening their first stores in Macao.