Strengthening its portfolio of jewellery brands, Myntra on Friday announced the launch of Tribe by Amrapali on its platform. A Jaipur based jewellery major, Amrapali is known both in India and abroad for its elegant personification of India’s heritage through its boutique and handcrafted jewellery.
Amrapali Jewels’ loyal clientele include royalty, corporate honcho’s and celebrities from across the globe.
The Tribe by Amrapali collection houses the brand’s silver and gold plated offerings across multiple product categories. Since its launch, it has presented iconic collections that have received immense appreciation from people, especially from leading Hollywood and Bollywood celebrities.
After having successfully established itself as a global industry leader in handcrafted fine jewellery over the last few decades, Amrapali wanted to reach out to a larger consumer audience who appreciated artistry and possessed a discerning eye. Amrapali’s vision was to provide them with jewellery at accessible price points. Thus, Tribe was born, a vast collection of silver and gold plated jewellery inspired by heritage and tribal designs for a worldwide community that loves Amrapali’s design aesthetics.
Products of the collection will be available at a price point ranging from Rs 500 to Rs 50,000 on Myntra.
There has been a consistent growth in jewellery e-commerce, spurring several popular jewellery brands to make online forays. The association between Myntra and Tribe by Amrapali offers the exotic and popular line up from the famed jewellery house access to the widest reach across India.
Other popular collections will be introduced on Myntra in the coming months.
Speaking on the occasion, CMO & Head International Brands Business, Myntra, Gunjan Soni, said, “We have recently forayed into boutique jewellery and are extremely delighted with this association. Known for its traditional and handcrafted jewellery with a contemporary twist, our association with Tribe by Amrapali will provide ease of access and enable customers spread across the country to purchase the collection from the comforts of their homes.”
Commenting on the association with Myntra, Director Tribe by Amrapali, Tarang Arora, said, “We are very happy to partner with Myntra to bring Tribe by Amrapali online. Myntra’s forte in fashion is unquestionable, and their curated and design-focused approach in retailing jewellery makes them the perfect partner for our brand. We look forward to bringing the unique charm of The Tribe collection to more and more people through Myntra.”
Currently, Myntra hosts over 40 fashion and boutique jewellery brands. With the introduction of a wide collection of curated styles and a special emphasis on handcrafted designs, Myntra aims to appeal to a wide range of customers.
Myntra has partnered with over 2,000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear.
Its services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100 per cent authentic products, cash on delivery and 30-day exchange/return policy.