Empire Home Appliances Private Limited forays into FMCG business with the launch of their latest brand of snacks, One More. This new brand will be offering ready-to-eat food that includes a variety of namkeens, snacks, biscuits, wafers and sweets.
About the brand MD of One More, Anita Kumar, said, “We are with Indian consumers for more than four decades in kitchen appliances segment. With good knowledge of consumers behaviour, their preference, increasing demand and desire for a new taste in snacks we have launched ONE MORE which caters to masses and gives them a choice to buy a healthier, tastier product at a better price. We have created a good dealer and distributor network for product penetration so that it can be easily available to the customers. We have covered north India and are now planning to reach other parts of the country. Our target is to be in top 4 brands in this segment by the year 2020”.
About the marketing strategy, Marketing Head of One More, Rahul Sharma, said that company has panned out 360-degree campaign for north India to create stronger brand awareness and gain the targeted market share. As the festive season is coming so the company is all set to launch a range of festival gift hampers which will cater to all customer segments. The company will be creating a lot of buzz on digital and offline media etc. and will also be promoting the brand through other e-commerce platforms.
Currently, One More has a strong presence in Haryana, Rajasthan, Delhi, Chandigarh, Uttar Pradesh, Bihar, Bengal & Jharkhand, soon will be available in other states also.