While disclosing the company’s future expansion plans, the yoga-guru-turned-entrepreneur on Sunday announced that Patanjali will be making “traditional as well as modern garments for men and women” to compete with global brands.
“There is a great demand from youth, and therefore Patanjali has decided to launch Indianised jeans to compete with foreign brands,” he was quoted by PTI as saying.
He further stated that Patanjali is aiming to set-up as many as 10 mega units, 50 semi units, and also small scale units for manufacturing and also compete with global multi-national brands by ‘swadeshikaran’ of garments, such as jeans, shoes, and other fashion wears.
While speaking at a programme organised by Nagpur Union of Working Journalists, Baba Ramdev also said his Patanjali Group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in the near future.
“We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia,” Baba Ramdev told reporters at the function.
“We should be concentrating in poor countries as the profits from those countries will be utilised for development work there itself,” he said, adding, “The entry to Pakistan and Afghanistan will mostly depend on the prevailing political situation, and if the situation is politically conducive, units will be set up there.”
Patanjali has already entered Azerbaijan which has 90 per cent Muslim population, he said claiming that a top industrialist there has shown interest in his products.