Leading wellness brand VLCC Health Care Limited has announced its collaboration with luxurious Italian hair care brand, Medavita. Under this exclusive partnership, VLCC will offer Medavita’s wide range of hair care services.
VLCC finds synergy in the Medavita brand owing to its unique market position enabling it to express its identity clearly and unmistakably. The brand’s profoundly natural identity is rooted in the phytoceutical tradition, both for reasons of ethics and efficacy. This partnership promises to fortify VLCC’s mission to empower and transform consumers’ lives through an amalgamation of Medavita’s exotic and world renowned hair care services.
With close to three decades of experience, VLCC, has been the forerunner in shaping the beauty and wellness industry landscape in India. Its technologically advanced and certified services are credited with bringing international standards of professionalism ever since its inception. VLCC’s partnership with Medavita, is another feather in its cap to transcend globally by offering significant solutions in the hair care segment.
The Milan-based Medavita has 50 years of experience at the service of scalp health and hair beauty and lives by its brand motto Inspired by nature, tested by science. All Medavita products ranges – hair and scalp treatments, styling, perm and colouring products respond to the need of concrete results in terms of effectiveness, beauty and maximum respect of hair and scalp.
Commenting on the association, Global Head of New Product Development, VLCC, Josephine Song said, “Over the years, VLCC has excelled in providing advanced hair care services to customers in India. Our hair care services are dedicated towards enhancing the natural beauty of hair, while setting the standard for high-end salon experience. Continuing with this tradition, we are now bringing Medavita to the Indian consumers so that they can experience 50 years of proven excellence in hair and scalp treatment by blending natural ingredients with advanced scientific formulations. Our professionals will be trained in imparting engaging and intensive Medavita rituals through unique application and massages, all coming together to create an experience like no other. We are confident that Medavita offerings via VLCC will be greeted with enthusiasm by customer across all segments.”