IKEA to integrate its stores with online trade in India

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Gearing up to open its first store in India by 2017, Swedish furniture major IKEA also plans to integrate its outlets with online trading to facilitate customers.
According to a PTI report: Besides, the company would explore cities such as Chennai, Pune, Surat, Ahmedabad for its expansion after setting up stores (first) in Hyderabad followed by Mumbai, Delhi-NCR and Bangalore.
“We are rolling an e-commerce business in many countries of the world and we would also do that in India. We would start with building the brand with IKEA stores with good touch and feel…it would be combination of both and we would do both in India,” CEO, IKEA India, Juvencio Maeztu was quoted by PTI as saying.
READ MORE: IKEA CEO for more labour, land acquisition reforms to operationalize biz in India
On being asked that whether it would be an Omnichannel system, he was quoted by PTI as saying: “Its more how we can connect with the society through all the different touch points and we will do that in India.”
IKEA has plans to open 25 stores by 2025 in different Indian cities with an aim to offer a wide range of home furnishing products.
“We are now building/studying a project in Mumbai and we are now looking for alliancing Karnataka and Delhi NCR,” Maeztu was quoted by PTI as saying adding that IKEA is moving ahead in India as per its plan.
“We have started hiring for Hyderabad and we well in Mumbai,” he was quoted by PTI as saying.
On being asked about further expansion, Maeztu was quoted by PTI as saying: “The next city would be Bangalore and Delhi NCR. From there we are keen to move to cities Chennai, Pune, Suart, Ahmedabad and we would keep growing like that.”
IKEA, which has started construction of its Hyderabad store and has also bought land in Mumbai as part of its India expansion plan even as it scouts for more sites in Delhi-NCR, and Bangalore.
The company received Government approval in 2013 for its Rs 10,500-crore proposal to open retail stores under 100 per cent FDI.

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