Malvika Poddar’s venture Carma, located at Delhi, gets a make-over and is now a multi-designer hub that will retail creations designed by reputed names like Suneet Verma, Payal Singhal, Vineet Bahl, Jade by Monica and Karishma, Swati and Sunaina, and Anushree Reddy. Founded 25 years ago, till recently, it was a single designer store as Sabyasachi by Carma.
Poddar in a statement said, “Carma has been a landmark destination store. Today it portrays and captures the generation shift.
“The curation from design to the selection of fashion has been an exciting journey for me – from materials used in the store design to the artisan repertoire reflected in the fashion labels, there is great versatility. The Carma legacy moves forward with re-invention and imagination,”
Carma now houses exclusive fashion collections of designers hand-picked by Poddar herself, for the curated store. The first fashion show held at Carma was the launch of Suneet Varma’s debut collection.
The new space in the Carma courtyard will showcase an edit of lehengas and shall hold regular pop-ups and exhibitions, thereby completing the shopping experience for appreciators of Indian couture and accessories.