Home Research Flipkart most preferred e-commerce platform: Survey

Flipkart most preferred e-commerce platform: Survey


India’s largest e-commerce marketplace, Flipkart has once again emerged as India’s most preferred online shopping platform according to the latest E-tailing Leadership Index conducted by research firm RedSeer Consulting.

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With an overall score of 95, Flipkart has been ranked ahead of players like Amazon (87), Snapdeal (66), Paytm (65) and Shopclues (59), in the second edition of the survey for the months of May-July 2016.

The quarterly survey was conducted among 3,000 online shoppers across 30 cities (metro, Tier I and Tier II) and was split between SEC A, B and C population, with equitable distribution of age group and gender.

The three pillars on which the overall performance of various e-tailers were decided in the study were – most trusted brand, best value proposition and great buying experience. Flipkart scored the highest in all the parameters.

Customers across India voted for Flipkart for its superior product availability, variety, quality and also price competitiveness. Also, Flipkart showed the highest improvement in customer experience which included web and app experience, delivery time, reverse pick up speed, customer support and ease of return.

The results of this study is a validation of Flipkart’s effort to provide affordable quality products and making it accessible to millions of Indian customers. The company has been continuously working on enhancing its product selection, technology, and supply chain capabilities in order to provide a superior online shopping experience.

The recently introduced service innovations such as Flipkart Assured, no-cost-EMI and product exchanges have further enhanced customer experience and strengthened its leadership position.

Earlier this month, Flipkart emerged as the ‘E-commerce company of the year‘ in a nationwide consumer study conducted by the BusinessWorld Group in association with Nielsen. This latest customer study has further strengthened Flipkart’s lead over the competition and confirmed its numero uno status.


Flipkart is India’s largest e-commerce marketplace with over with over 60 per cent market share of mobile commerce. With a registered customer base of 75 million, Flipkart offers more than 40 million products across 80+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle.

Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 90,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.