E-commerce major, Flipkart has emerged as the ‘E-commerce Company of the Year’ in a nationwide consumer study conducted by BW BusinessWorld Group in association with Nielsen.
Flipkart received the awards at the inaugural edition of ‘The Golden Carts Awards 2016’ which is based on a 16 cities consumer survey among 85 e-commerce players across 14 core categories in India.
The got awards across the categories of beauty, children’s clothing, equipment & toys, fashion, electronics and FMCG.
The brand assessment is based on several research methodologies, including a nationwide survey, nomination, recall among consumers and assessing the web traffic, to understand favourite websites among consumers who shopped in the past six months. Flipkart, overall scored the highest across parameters and emerged as the preferred brand, ahead of brands like Amazon, Airtel, IRCTC, ICICI, Paytm and MakeMyTrip.
The Indian e-commerce market is among the fastest growing in the world. The recent research titled ‘Indian e-tailing Leadership Index’ by research firm RedSeer, states that the market is expected to witness a compound annual growth rate of 45-50per cent over the next few years. The same study also ranks Flipkart as the most preferred e-commerce platform in India.