As more and more companies invest in marketing products, it is always interesting to make note of brands that occupy the topmost slots in consumers’ minds. With an aim to find top brands in the Indian market, Market Xcel collaborated with Nikkei BP Consulting (Japan) to conduct a study in India.
Over 2,800 Indians, half of them women, participated in the survey and ranked their favourite brands on the basis of friendliness, convenience, individuality and innovation. Using multiple brand images and different versions of questionnaires, the survey is a comprehensive exercise that studied consumer perception of 80 global brands and 40 local brands from 14 distinct categories.
The top 10 brands in India are from technology, FMCG, automobile and retail sectors, which is very similar to the trend observed in 2015. While last year there were four homegrown brands among the top 15 brands, this year the top 10 brand list includes three homegrown brands.
Here is the list of top retail and FMCG brands according to the survey:-
Colgate stands tall at No. 2 position. It is the market leader in oral care with constant new launches and is rated very high on ‘convenience’ and ‘friendly’ because of its familiarity and usage among masses.
LG on No 3 has scored high on innovation and outstanding. LG is very popular due to its wide scale presence in the electronics and IT industry.
Samsung has bagged 4th rank and it has scored high on innovation and outstanding. Samsung is very popular due to its wide scale presence in the electronics and IT industry.
55 Big Bazaar
Similar to last year, Big Bazaar, which ranks at No.9, is the only retail brand to be present among top 10. The brand was rated high on being outstanding, has grown both organically and inorganically and is the leading organized retail brand in the country. It has pan India presence has set high benchmarks of service and customer experience.
Maggi occupies the 10th slot. It is the FMCG brand which has scored high on friendly despite being withdrawn from the market for a considerable period. However, Maggi got a thumbs down from consumers on convenience, quality and usefulness.