Soch, India’s leading ethnic wear brand that mirrors the new age woman has launched their two new collections – ‘Meher’ and ‘Core Tunics’. Designed exclusively for the fashionable woman of today, the debut Meher collection includes kurtis, salwars and sarees whereas the Core Tunics collection offers a complete wardrobe of trendy tunics which are functional yet fashionable. The offering comprises of assortments in different fabrics, bright colours, fresh cuts and designs with exquisite embroidery and distinctive patterns.
The ‘Meher’ range of kurtis comes in contemporary yet ethnic prints in abstract, geometric, paisley, floral patterns and digital prints. The hues are varied – beige, black, red, orange yellow and blue and gives an elegant appeal on khadi cotton and rayon fabrics. The Meher salwar kameez collection as well offers a variety of styles – anarkali suit, churidar suit, sherwani style and more – making it apt for festive occasion. Featuring products in alluring colours and designed in comfortable fabrics such as chiffon, georgette, chanderi, net and cotton-silk to create ready-to-wear over all looks with chic feminine detailing. The saree range showcases exquisite designs and fabrics that are decorated with gorgeous embellishments. Rich hues of turquoise, royal blue, deep red, pink and gold dominate the colour scheme.
The price range varies between Rs. 798 and Rs. 6998.
The tunics under ‘Core’ collection come in hues of royal blue, pearl white, teal, magenta, maroon, beige and in many other appealing colours, each beautifully tailored with the promise of a chic new look for the office. The highlight of these tunics is straight cut in trendy box pleats and with classy buttons. Besides, smart pin tucks adorn several of the pieces, making the collection ideal for office wear.
The collection is available at all Soch outlets across India and also through www.sochstudio.com.