Sale of smartphones to end-users totalled 344 million units globally in the second quarter of 2016 — a 4.3 per cent increase over the same period in 2015, market research firm Gartner said.
Interestingly, BBK owns Oppo Vivo smartphone brand.
In the second quarter of 2016, Samsung had nearly 10 per cent more market share than Apple which continued its downward trend with a decline of 7.7 per cent.
Apple sales declined in North America as well as in Western Europe. However, it witnessed its worst sales decline in China and Asia-Pacific regions where sales declined 26 per cent.
“Demand for premium smartphones slowed in the second quarter of 2016 as consumers wait for new hardware launches in the second half of the year,” said Research Director, Gartner, Anshul Gupta.
Among the top five smartphone vendors, Oppo exhibited the highest growth in the second quarter of 2016 at 129 per cent.
In addition, the decline in sales of feature phones by 14 per cent bolstered the decline in overall sales of mobile phones in the second quarter of 2016.
All mature markets except Japan saw slowing demand for smartphones leading to a decline in sales of 4.9 per cent.
In contrast, all emerging regions except Latin America saw growth which led to smartphone sales growing by 9.9 per cent, Gartner said.