Arrow, a brand from Arvind Ltd’s stable, known for its formal menswear collections, has launched a Smart Shirt that can let you share your LinkedIn profile or business card with just a tap to the cuff.
A first of its kind shirt comes with an inbuilt chip on the cuff that can be programmed by downloading the Arrow mobile app on a near field communication (NFC)-enabled smartphone.
“Fashion and technology that operated independently in the past are now becoming eloquently intertwined with each other and we are glad to be a leader in this space today. We want to change the way we interact with our clothes and the launch of the Smart Shirt is a strategic step towards building innovation in the retail segment, ” Managing Director and CEO, Arvind Lifestyle Brands Ltd, J Suresh said in an official statement.
The Smart Shirt allows the wearer to share things like his LinkenIn profile, his Facebook profile or visiting card through a tap on the shirt’s cuff with a smartphone. Among other functions it performs are connecting via Bluetooth to play your favourite songs on the phone or switching your phone to ‘meeting mode’.
Arrow will initially offer the Smart Shirt in 12 colour options priced at Rs.2,999. It will be available at all Arrow outlet and Arvind’s own Omnichannel platform NNNow.com.