Twenty six years after establishing the iconic Dhaba inside the hotel, The Claridges recreated the same magic again – but with a twist. The Claridges brought this unique dining experience outside the hotel premises, presenting the quintessential Dhaba in a lighter and more fun ambiance.
After three successful launches in Delhi & NCR and satiating happy diners, Dhaba By Claridges’ legacy will be carried forward by Azure Hospitality. A game changer in the casual Indian dining experience Dhaba By Claridges has received several accolades and awards under the guidance of Sanjeev Nanda, Founder, Dhaba By Claridges.
Dhaba By Claridges has been known for redefining the norms for restaurants serving Indian cuisine by making it casual and light while focussing on the highest grade of quality. A brand that has been loved by the Indian market and built by Claridges Hospitality Private Limited will now further expand in India under Azure Hospitality.
“Dhaba By Claridges is a brand built out of the love it has received at The Claridges. We are excited about handing over the legacy of the brand to Azure Hospitality. Our relationship with them and its founding members goes back to The Claridges’ era and we are proud that our product will be handled by one of the best hospitality chains in the industry. Azure Hospitality has a great vision for Dhaba just like The Claridges Group” said Founder, Dhaba By Claridges, Sanjeev Nanda.
Co-founder and Director, Azure, Kabir Suri said, “The Indian food industry is undergoing a revolution in terms of experimentation with diverse cuisines. Azure is focused on being at the forefront of that change and acquiring ‘Dhaba By Claridges’ under Azure Hospitality is a step towards strengthening our position in the Indian food & beverage (F&B) sector. The investment from Goldman Sachs and Max Ventures for our company has further allowed us to aggressively execute our strategically planned expansion and has helped entrepreneurs like ourselves to make our most ambitious dreams match India’s massive consumer scale and tremendous market opportunity”.
Launched in 2013, Dhaba By Claridges is known for its intriguing kitsch elements that come together to recreate the ambiance of a signature highway eatery – nalka chandeliers, nimbu-mirchi lights, vintage Bollywood posters, rustic interiors, truck art elements and a truck – all enhanced with the masala of Bollywood music. The menu boasts signatures like Dhaba Chilli Chicken, Balti Meat and Amritsari Tawa Chaap.