The first day of Amazon India “Great Indian Sale” creates history in terms of number of products sold on the platform. The company said in a statement that Amazon India saw “the first 100K units sold at midnight” just as it kicked off its three day sale event.
“Several categories celebrated their biggest day ever including Large Appliances (5X), Software (10X), PC Accessories (4X), Toys (2X), Kids Apparels (5X), Accessories portfolio of Amazon Fashion including fashion jewelley, shoes, handbags, watches, luggage and Gift Cards,” Amazon India said in a statement.
Top categories on the Amazon platform were – mobile phones, apparel, beauty, PC and Home. Along with categories, several small homegrown brands also witnessed their highest ever sales. “Sellers including YouBella, Decals Design, Sukkhi, Shining Diva, Meenaz, Indian Art Villa, Autofurnish, HNG Retail, Bean Factory and more, witnessed highest sales ever,” Amazon India said.
Amazon India, along with its rivals like Flipkart, Paytm and Myntra, have restarted their sale after a brief lull followed by new FDI rules. The guidelines said that ecommerce companies won’t be allowed to influence the price of the goods and services directly or indirectly and not more than 25 per cent of sales can come from a single vendor or its group companies.
The biggest change this time around with Amazon’s Great Indian Sale was the inclusion of Prime membership. Amazon recently announced Prime membership in India which offers free fast delivery on every Amazon fulfilled order. The membership also offers unlimited free one-day and two-day delivery and free delivery on any order value. With Great Indian Sale, Amazon Prime members will be 30-minute given early access to best deals. Amazon had also announced that there will be Prime only deals this time around.
The company has significantly strengthened its war chest in India from the last three months, which started with Amazon’s founder and CEO Jeff Bezos announcing plans to increase investment in India to $5 billion from $2 billion in June.
Amazon India has also announced to add 6 more fulfillment centers (FCs) last month, taking its total FCs in India to 27. The company is also reportedly piloting its Pantry product last month, where monthly and weekly grocery and household essentials can be put in a box of up to 15 kg and get it home delivered the next day with a shipping charge of Rs 20. Pantry is currently available only in Hyderabad.