“Myntra customer base is dominated by mass-premium, SEC A across town categories. This makes us the preferred partner for top international brands looking at establishing their base in India. The introduction of TOMS and Meters/bonwe will further boost our foothold in the branded footwear and apparel segment,” Myntra’s CMO & Head, International Brands Business, Gunjan Soni, said in an official statement.
US-based TOMS is known for its unique range of footwear that perfectly blends style and comfort with multiple colour options, prints and patterns, while Chinese-brand Meters/bonwe represents a strong youth oriented and contemporary fashion sense with the latest in trends and designs in tees and denims, reflecting in its collection.
“We’re grateful for the opportunity to work with an innovative, new partner like Myntra to begin our commercial relationship in India, where we have already been working to produce locally as well as give shoes and restore sight through TOMS partnerships in the country, ” EMEA Managing Director, Helen Thompson, TOMS said. The brand will feature an exquisite range of over 120 varieties in footwear at an average price point of rupees 4,500 on Myntra.
Meters/bonwe will be available from a price point starting at Rs 1,300 and up to Rs 6,000. “Our partnership with Myntra will allow us to cater to the dynamic fashion choices of millennials in India who want to dress well and possess an admirable individual style, without the hassles of store shopping,” Spokesperson from Meters/bonwe, Jay Zhou, said.