“The concept of Wydr didn’t appear to me overnight. It was while dealing with several brands and wholesalers during my past stints with companies that I identified several gaps and pain points in the business of bulk buying and selling,” Rai was quoted as saying in ANI.
Regressive aspects like broken up distribution chain, cost involved in setting up a sales team across the country, low trust market, payment safety issues and logistics etc were hindering the B2B market from reaching its true potential.
“Additionally, the fact that offline retail is and will continue to have lion’s share of the retail business; I saw immense potential in taking the B2B market online,” he added.
Wydr adapted from the word wider is a B2B marketplace which brings brands, wholesalers, importers and retailers on one single platform with a vision to aggregate the unorganised and fragmented Indian wholesale market.
For buyers and retailers, Wydr promises increased sourcing options, real time new product and price discovery, rendering wholesale hubs redundant while their marketplace mechanism efficiently brings in higher transparency in products prices.
The MyNet feature in the Wydr app has been created specifically for wholesalers, importers and brands and it assists them in building their own networks, conducting chats, negotiating and finalizing deals with buyers. The core benefit lies in the ERP based management of existing businesses in a more organised manner.