Intex Technologies has announced Madhuri Dixit as its brand ambassador for its new range of consumer durable products, including washing machines and refrigerators.
The actor has been signed for a period of two years. During this period, Madhuri will be seen in the company’s television commercials besides being the face of the company for a series of brand promotions and activations.
“We are confident that her tremendous connect with the audience will help us in reaching out to our consumers more effectively,” Director, Intex Technologies, Keshav Bansal said in a press release.
“ We are dedicated to bring to our consumers products that are stylish, functional and helps them in improving the quality of their lives. We are sure this association will further infuse energy in our brand and help us in consolidating our position,” Director & Business Head-Consumer Durables & IT, Intex Technologies, Nidhi Markanday said .
Intex Technologies is a 20 year old brand that has grown steadily through the years by providing innovative products and services to consumers across a wide spectrum. The company is present in categories including smartphones, feature phones, wearables, LED Televisions, washing machines, multi-media speakers, IT peripherals and mobile accessories.