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More people abandon online purchases in Asia Pacific than any region globally: Report

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Behavioural marketing solutions company SaleCycle, has recently released the results of its Remarketing Report for Q2 2016, which says that more people abandoned their online purchases in Asia Pacific (APAC) than in any other region globally in the last quarter.

More people abandon online purchases in Asia Pacific than any region globally: Report
The study gathers cart abandonment and remarketing data from over 500 global retail, travel and fashion brands

The study, which gathered cart abandonment and remarketing data from over 500 global retail, travel and brands, shows that APAC had the highest cart abandonment rate for all three sectors.

SaleCycle’s Remarketing Report for Q2 reveals an average abandonment rate for APAC at 76.3 per cent, which makes it the worst performing region globally for the second quarter in a row and the rate has actually increased from 75.9 per cent in Q1.

APAC travel sites performed particularly poorly and they lost the most customers at the point of purchase, with a cart abandonment rate of 83.1 per cent in Q2, compared to 80.1 per cent globally.

“Not doing much better were the online fashion stores in APAC that suffered a 69.8 per cent abandonment rate compared to 68.8 per cent globally,” said the report.

“Asia Pacific has the highest cart abandonment rate globally for the second quarter, and it performs particularly badly in the travel and fashion sectors compared to its international competitors. When you think about all the blood, sweat and money online stores invest driving traffic to their sites, to have them disappear without purchasing in these extraordinary numbers is concerning,” Chief Revenue Officer for APAC, SaleCycle, Chris Brinkworth, said.

“A key issue is that our Remarketing Report for Q2 shows an upward trend in cart abandonment in Asia Pacific since the last quarter. There is a very long way to go to match the low abandonment rates of mature markets like Europe and North America, which have widely adopted remarketing tools that give them the ability to communicate quickly and efficiently with visitors who abandon online,” he added.

With more than 98 per cent of traffic leaving websites without converting, SaleCycle provides a personalised safety net for marketers. Its technology is designed to engage website visitors, prevent abandonment from carts and sign-up forms, and reconnect companies with visitors who do exit.

SaleCycle provides its online abandonment solutions to over 60 enterprise companies across APAC including Sunglass Hut, Lorna Jane and Chemist Warehouse. Internationally it works with brands including Ralph Lauren, IKEA and Virgin Atlantic.