The rapid deployment of mobile telecommunications infrastructure and emergence of sub-$100 smartphones has triggered a wave of mobile-led economic development India.The country’s mobile phone subscriber base recently surpassed one billion, highlighting the staggering potential of mobile technology. The use of smartphones in India has leapfrogged that of PCs to such an extent that it shifted the culture of consumption toward the mobile platform. As a result, mobile app downloads — excluding games — more than doubled in the two years since Q1 2014. This helped make India the leader in percent growth among the top 10 markets by downloads. In addition, the overall amount of time Indian consumers spend on apps has also more than doubled since Q1 2014, outpacing worldwide growth.
The remarkable growth of both downloads and app usage cements India as a critical market for app publishers with unrivalled potential.