Roposo, India’s favourite fashion social network, has been at the forefront of interesting brand partnerships – thanks to its strong engagement with a large, style-conscious consumer base. In the same vein, it has associated yet again with a leading brand in the domain, The Label Bazaar.
The upcoming exhibition has been conceptualised and curated by Anam Mirza, sister and stylist of tennis star Sania Mirza. It aims to bring the freshest design talent in India to Hyderabad through an exhibition on July 22, at the Park Hyatt. Roposo is the social media partner of choice for the second edition of this exciting event and is creating the right buzz amongst its growing community of fashion lovers for the upcoming extravaganza.
As the official social media partner, Roposo is looking at promoting the event on a large scale. It will galvanise excitement around The Label Bazaar by promoting the event on its app and also placing teasers of the same on its other social media profiles. In addition, Roposo has launched a contest wherein three lucky winners get a chance to attend The Label Bazaar, and enjoy a rendezvous with the gorgeous Mirza sisters. Winners can also interact with Anam on a one-on-one basis and get styling tips and career advice first-hand from her. The contest has already begun and the winners will be announced soon.
Social Media Strategist, Roposo, Ravneet Kaur said, “Roposo and The Label Bazaar have come together to target the fashion conscious and the aspiring fashionistas of the country and bring them together, both digitally and physically. Through the contest campaign, Roposo aims to bridge the gap between only following your icons digitally and actually having access to them. As a fashion app, we not only want to be a place where you can share your style but also be a platform (literally) bringing you closer to the things you love.”
The second edition of the fashion extravaganza will be a bigger, better and bolder event with the association of Roposo. ‘Roposo Talks’ will host a contest asking aspiring and established stylists to upload a photo wearing any item from their favourite label and what they think is so stylish about it. The idea behind the campaign is to put forth how consumers in India are increasingly becoming brand conscious and why they are loyal to certain brands.
Speaking on the upcoming exhibition, Sania Mirza said, “I’m pleased to be associated with The Label Bazaar. I am proud of my sister and happy for the people of Hyderabad as they are getting an opportunity to meet eminent designers from across the world. This is the time to show the world how the Hyderabadis shop! People have been writing and talking about how great the exhibition is going to be. It would be safe to say that The Label Bazaar is one of the most talked-about exhibitions in India currently.”
Fashion designer Anam Mirza said, “The Label Bazaar was an idea conceived last year. The second season is coming up and I am looking forward to developing the show into a one-stop shop for everything stylish and fashionable. We want to bring in designers that have never explored Hyderabad and introduce them to our city. Personally, I want people to be aware of the entire fashion sphere, not just parts of it. The association with Roposo has made it easier for us to reach the world of fashion through its network and generate traction. Our collaboration with Roposo has not only helped The Label Bazaar explore the fashion world but has also made fashion lovers in Hyderabad a huge fan of the Roposo application.”
The USP of this much-coveted event lies in how seamlessly it introduces the residents of the City of Nizams to a variety of new and promising Indian designer brands. After the success of the first season, The Label Bazaar aims to showcase both casual and party wear during its second edition. It will showcase everything style-obsessed shoppers in India desire to embellish their wardrobes with. From jewellery, accessories, lehengas, tunics, anarkalis, sarees, shoes, bags and clutches, the event promises to be a veritable delight for all those who always want their fashion game to be on point.